Marzella & Associates is a brand strategy, concept/culinary development, marketing communications and research consulting company specializing in hotels, resorts, restaurants, entertainment districts and destinations. Here is our philosophy.
A hotel, resort, restaurant, entertainment district or destination brand is much more than a name or a logo. A brand is a promise of an experience. Think relevant, differentiating, associations - a multidimensional drama or story - making an emotional connection between you and your market, creating a preference so they come back or tell others. This is a central premise regardless whether you are doing hotel branding, resort branding, restaurant branding, entertainment district branding or destination branding.
Today’s customers are in control and detest intrusive marketing. That is why it is important for consumers to be truly attracted to your brand; because of its charismatic personality, consistently conveyed across all points-of-touch…
from the moment they first encounter your marketing communication (public relations, advertising, E-marketing, sales promotion, etc.);
land on your Web site;
make a reservation;
experience your hotel, resort, restaurant, entertainment district or destination;
and return home to savor the memories.
We want to work with clients on hotel marketing, resort marketing, restaurant marketing, entertainment district marketing and destination marketing who share our experiential philosophy and appreciate imaginative brand positioning, inspirational design, culinary art, insightful research, and “new era” communication along with excellence in training and execution.
Regardless of whether you are developing a single independent hotel, resort, restaurant or entertainment district or you want to build a multi-unit brand, Marzella & Associates’ brandImagineering™ integrated process to create charismatic, experiential hotel, resort, restaurant, entertainment district and destination brands will serve you well.
Please take a good look at our Web site to more fully appreciate our hotel consulting, resort consulting, restaurant consulting, entertainment district consulting and destination consulting experience.
